MIT Teaching

15.810 Marketing Management for MBA Students

15.812 Marketing Management for Undergrad & Non-MBA Grad Students

15.838 Doctoral Seminar in Marketing

15.840 Doctoral Seminar in Marketing

MIT Sloan Executive Education 

Fudan University EMBA Program
MIT-China Management Education Program
Strategy and Innovation for Businesses in Asia
Tsinghua University EMBA Program
Yunnan University EMBA Program 


Guest-Lecturing

Topics in Marketing Science for Doctoral Students, Tsinghua University

Topics in Marketing Science, California Institute of Technology


Doctoral Thesis Committee

Shiyang Gong

Ph.D. in Marketing, Tsinghua University, 2015
Thesis: “Social Media Marketing and Consumer Adoption Behaviors”
Placement: University of International Business and Economics (Beijing)

Song Lin

Ph.D. in Management Science, MIT, 2015
Thesis: “Consumer Heterogeneity, Uncertainty, and Product Policies”
Placement: Hong Kong University of Science & Technology

Joong Bum Rhim

Ph.D. in Electrical Engineering and Computer Science, MIT, 2014
Thesis: “Aggregation and Influence in Teams of Imperfect Decision Makers”
Placement: GroupM 

Daria Dzyabura

Ph.D. in Management Science, MIT, 2012
Thesis: “Essays on Modeling and Measurement of Consumers’ Decision Strategies”
Placement: New York University

Cristina Nistor

Ph.D. in Marketing, MIT, 2012
Thesis: “Three Essays on Product Quality and Pricing”
Placement: Chapman University

Nathan Fong

Ph.D. in Marketing, MIT, 2011
Thesis: “Field Experiments in Retailing”
Placement: Temple University

Monic Sun

Ph.D. in Economics, Boston University, 2008
Thesis: “Strategic Information Disclosure in the Marketplace”
Placement: Stanford University


Master's Thesis Advising

Gunjan Paliwal

M.S. in Management Studies, MIT Sloan School of Management, 2015
Thesis: "Social Media Marketing: Opportunities and Challenges"

Hazel Yang

M.S. in Management Studies, MIT Sloan School of Management, 2015
Thesis: "The Strategic Transformation of Advertising Agencies in the Digital Era: The Case of Cheil Worldwide in Korea"

Ruthu Sreebashyam 

M.S. in Engineering and Management, MIT, 2014
Thesis: "Digital Marketing: Role in New Age Marketing - Revolutionary or Evolutionary"

Farnaz Barary Savadkoohi

M.S. in Management Studies, MIT Sloan School of Management, 2012
Thesis: “Personalized Online Promotions: Long-term Impacts on Customer Behavior

Chang Bae Park

M.S. in Engineering and Management, MIT, 2011
Thesis: “Product Line-up Design Based on Preference Measurement: A Case Study on the TV Industry

Joao Violante

M.S. in Management Studies, MIT Sloan School of Management, 2011
Thesis: “Behavior-Based Personalization: Strategies and Implications

Andrew Merkin

M.S. in Management Studies, MIT Sloan School of Management, 2010
Thesis: “The Management of Transmedia Production in an Era of Media and Digital Convergence

Jun Mo Park

MBA, MIT Sloan School of Management, 2010
Thesis: “Newspapers and the Internet: Friends or Foes? Evidence of Concentration of Choices from Korea


Recognition

MIT Sloan Jamieson Prize for Excellence in Teaching, 2014

Nominee, MIT Sloan Excellence in Teaching Award (MBA Marketing Management), 2013

MIT System Design and Management Thesis Supervisory Award, 2012

Nominee, MIT Sloan Excellence in Teaching Award (UG Marketing Management), 2012

Nominee, MIT Everett Moore Baker Memorial Teaching Award, 2011

d'Arbeloff Fund for Excellence in Education, 2010