Juanjuan Zhang

Publications

Tucker, Catherine, and Juanjuan Zhang (2009), "Growing Two Sided Networks by Advertising the User Base: A Field Experiment," conditionally accepted by Marketing Science.

Zhang, Juanjuan (2009), "The Sound of Silence: Observational Learning in the U.S. Kidney Market," Marketing Science, forthcoming.

    - Featured in Slate by Jake Halpern, Oct. 10, 2007

Ho, Teck H., and Juanjuan Zhang (2008), "Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?" Management Science, Vol. 54, No. 4, pp. 686-700.

Selected Working Papers

Observational Learning in Microloan Markets: Evidence from Prosper.com (with Peng Liu)

    - Featured in Forbes, Aug. 19, 2009

Why Are Bad Products So Hard to Kill? (with Duncan Simester)

How Does Popularity Information Affect Choices? A Field Experiment (with Catherine Tucker)

The Perils of Customization: A Model of Endogenous Segmentation and Product Design