Juanjuan Zhang

Juanjuan Zhang studies social influences on consumer choice and the implication to marketers. In particular, she is interested in imitative consumer behavior and the role of product popularity as a quality cue. Her current research centers on the understanding of fads, fashion, and trends, and on optimal marketing strategies that maximize sales with limited advertising. Zhang also studies product design, sales contract design, and customer relation management.

Professor Zhang earned a B.Econ. from Tsinghua University, and a Ph.D. in Business Administration from the University of California, Berkeley.